Product Guru Supplier Focus | Into the world of Natural Umber and the world of fine condiments market
At Product Guru we are proud to support a growing community of small independent suppliers.
We list products across all FMCG and gifts categories and we like to share the stories behind them.
Our latest 'Supplier Focus' blog looks at Terry, at Natural Umber, who told us more about his business in a recent interview.
Tell us a bit about your company and its background.
Natural Umber was launched in January 2018, based in County Tyrone, Northern Ireland. Our own orchards make up over 350 acres of cropping apples and following several years of trials, led to the creation of our fresh, naturally sweet tasting organic apple cider vinegar, Natural Umber.
It is enjoyable to drink and delivers all of the well-known benefits of apple cider vinegar.
How many people work for the business?
We currently have 5 people working daily to create Natural Umber.
Who does it sell to?
Natural Umber is stocked in a wide variety of independent stores, ranging from health stores to farm shops, supermarkets and delicatessens.
Is there a specific product you are particularly proud of and why?
We are extremely proud of Natural Umber and what it has achieved since launching last year. It is made to retain the flavour of apples, and is naturally sweet unlike any other apple cider vinegar. Within our first year of production we were awarded 3 Great Taste stars and the Golden Fork for Northern Ireland by the Guild of Fine Food for our unique flavour. Most recently, we won Gold for Vinegar at the Irish Food Awards, Blas na hEireann.
What do you most enjoy about running your business?
There is a lot of variety in what we do and no 2 days are the same. I particularly enjoy being able to meet such a wide range of food enthusiasts and other producers of seriously delicious products.
What are your ambitions for your company?
We continually work to grow Natural Umber so that it is available to customers across the UK. We try to change customer’s perspective on apple cider vinegar; it doesn’t have to be that sharp and bitter taste that is normally associated with it.
What do you enjoy doing during your spare time?
In my spare time I like to relax, stick my feet up with a cuppa and read a book. It is great to simply switch off.
It is also a good time to try out some great food that I find through working alongside so many food producers on a regular basis.
What do you think of the Product Guru platform? What encouraged you to use us?
It is great to make so many suppliers available in one place! I found that so many buyers that we spoke to were using it and simply had no choice but to join too.
Product Guru facilitates the introduction and the product discovery process by placing products in front of vetted buyers. Like Natural Umber, you can sign up to Product Guru for free today and start showcasing your own products on our platform.
How to approach a retail store with a view to them stocking your products very much depends on the retailer and the nature of your products, but I’ve listed a few general pointers based on my own...23rd July
I’ve yet to meet an under-worked buyer. An independent retail buyer will likely wear a number of hats; potentially looking after sales, IT, general management and the staff as well as buying. At...20th July
The Problem It isn’t easy being a product manufacturer. And it isn’t easy being a retail buyer. And it definitely hasn’t been easy for the right buyers to find the right suppliers. Until...6th July